Are Scare-Tactics The Most Effective Way To Get Results? Maybe

The message still breeds fear and anxiety. And, yet, the message itself has very little evidence to support it. In fact, by statistical standards, this particular message would, for the most part, be considered a myth. What is this message? “Since 1983, I have followed stories about contaminated Halloween treats in the New York Times, the Los Angeles Times and the Chicago Tribune going back to 1958," says Joel Best, a sociologist from the University of Delaware, "and every time a case has been...